Grow distribution sales, without hiring more reps

Proton is the only AI-powered growth platform built for distributors. Get full visibility into customers and their needs so you never miss a sales opportunity again.

Distribution sales leader using Proton AI to sell more, faster
Leading distributors trust Proton to grow their business

You're sitting on gold.
We give you the tools to mine.

Struggling with disjointed data, reactive sellers, and impersonal service? Discover the power of a 360° customer view with Proton. Unify your sales channels to personalize every interaction.

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Sales enablement for distribution teams

Arm sales reps with insights for smarter selling. Reach the right customers with the right sales pitch.

Distribution inside sales rep using Proton to have a meaningful customer call
CRM + Sales AI

A single screen to guide your reps

Break down data silos with the only AI-powered CRM purpose-built for distributors.

Distribution outside sales rep using Proton's map feature
eCommerce AI

Automated recommendations online

Grow online sales by 10% with personalized, Amazon-style product recommendations

Distribution sales manager coaching a sales rep
“Proton is the best ROI of any tech investment we've made in the past 30 years.”
Mike Page, R.S. Hughes

Find sales opportunities across your entire business.

We collect and analyze your product, customer, and transaction data to create a complete view of each customer so you can sell with insight, efficiency and scale.


Spark conversations that drive revenue

Proton highlights who reps should call and what to sell them, eliminating guesswork and impersonal sales pitches. Our AI-powered dashboard finds wallet share gaps, at-risk accounts, and reorder opportunities. Whether you're starting up a new inside sales function or seeking to optimize an existing one, we've got you covered.

Distribution inside sales rep using Proton to have a meaningful customer call

Give reps strategic directions

The best roads lead to revenue. Proton ranks customer visits by revenue potential. Empower reps with access to customer and product info on the fly with Proton’s mobile app (available for iOS and Android).

Distribution outside sales rep using Proton's map feature

Steer your reps towards revenue growth

Improve efficiency and grow sales — without piling on more reps. Guide reps to sell smarter, not harder.

Distribution sales manager coaching a sales rep

Turn order takers to order makers

Empower reps with product info and suggestions. Proton auto-generates recommendations for substitutes, add-ons, and due-for-reorder items. Make each inbound request a revenue-generator.

Distribution customer service rep using Proton to upsell a customer

Grow your online store with personalized experiences

Quickly show customers what they need, and what they might have might have missed. Deliver a better experience with auto-generated product recommendations, including add-ons, substitutes, due-for-reorder items, and more.

Distribution customer shopping online with personalized, AI-generated recommendations generated by Proton

Learn how industry leaders grow sales with Proton

Use data you have to unlock visibility you don’t

Proton integrates with all the places your data lives to turn it into actions for your sales teams.

Come for the software. Stay for the experience.

The world’s best (and friendliest) experts work at Proton. When you become a Proton customer, you get a team of dedicated specialists to help you create workflows, teach you best practices, and train your teams to get the most out of Proton. Adopting new technology doesn’t have to be hard.

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Ready to make Proton your secret weapon?

Less busywork. More sales.

Studies show that sales reps only spend 33% of their time actively selling.

Learn how to drive that number up in our free growth guide for distributors.

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