Content library

Case studies

Discover how Chattanooga Shooting Supplies transformed its sales efficiency and fortified customer relationships by integrating Proton's AI-powered CRM, resulting in stronger connections and predictive insights for the modern distributor.

How Chattanooga Tackled Retention with Proton's CRM

See how lubricant disributor RelaDyne used Proton to improve its online shopping experience, guiding customers with straightforward ecommerce recommendations and increasing sales.

How RelaDyne Used Proton to Increase eCommerce Portal Usage by 67%

How MSC achieved a 20x increase in upsell revenue by transforming their call center into a sales powerhouse with Proton's AI-powered sales platform.

MSC's Call Center Transformation: 20X Upsell Revenue with Proton

Guides

B2B Distributor CRM RFP Resource

The Contemporary Guide to Distributors' Growth

The Definitive Guide to CRMs for Distributors

In the news

AI Isn’t Coming to Take Your Sales Reps’ Jobs — It’s Coming to Help Them

What Industrial Distributor Customers Really Want

What It Means to Be Truly Data-Driven in Distribution

Case studies

How Chattanooga Tackled Retention with Proton's CRM

How RelaDyne Used Proton to Increase eCommerce Portal Usage by 67%

MSC's Call Center Transformation: 20X Upsell Revenue with Proton

How Benco Dental Increased Sales Per Call by 728% with Proton

Proton Increases Medical Distributor's AOV by 20%

Industrial Distributor Transforms Reps into Revenue Generators with Proton

Lawn & Garden Parts Distributor Boosts Revenue by 21% with Proton

How Hill & Markes Increased Monthly eCommerce Revenue by 53% with Proton

Building Materials Distributor Triples Outbound Sales with Proton

Actualizing Six-Digit Revenue Increases Per Rep with AI

Turning Telesales Reps into Order Makers with Proton

Guides

B2B Distributor CRM RFP Resource

The Contemporary Guide to Distributors' Growth

The Definitive Guide to CRMs for Distributors

The Distributor's Field Guide to Winning with eCommerce

Best Practices for Tech Rollouts and Change Management in Distribution

Practical AI Use-Cases for Distribution Sales & eCommerce

How AI is Changing the Distribution Landscape

The Distributor's AI Handbook

The Inside Sales Playbook for Distributors

AI-Powered Disruption: Lessons from Amazon's Winning Formula

How AI-Powered Personalization is Changing Distribution

In the news

AI Isn’t Coming to Take Your Sales Reps’ Jobs — It’s Coming to Help Them

What Industrial Distributor Customers Really Want

4 Ways AI Can Help Food and Convenience Distributors

The Move to Industry-Specific CRM Solutions in Wholesale Distribution

What It Means to Be Truly Data-Driven in Distribution

The Fatal Error in Copy-Pasting an Outside Sales Model Inside

How to Grow Your Business Organically

Transform Distributor Order Entry with AI

Changing Sales Culture

Should Distributors Trust AI to Make Product Recommendations?

Overcoming Inertia: The Silent Growth Assassin for B2B Distributors

Proton.ai Partners with Infor on AI-Backed CRM

Proton.ai partners with Infor

Proton.ai Partners with Infor on AI-Backed CRM Integration

Exclusive: Proton – Why Distributors Can Beat Amazon

Proton.ai, Infor Announce Partnership

Why Distributors Shouldn’t Wait for Customers to Reorder

Is Your Product Mix Optimized? If Not, You’re Missing Revenue

What Distributors Can Learn from Netflix’s Big Bet

AI in the Field: The Secret to Success in Outside Sales

Streamline Your Sales Process

Increasing Sales with Personalization or Segmentation

How to Boost Sales Online with AI

Solving the e-commerce dilemma

5 Ways AI Websites Outsell Regular E-Commerce

What Distributors Can Learn from How Meta Uses AI

How AI Can Turn Customer Service into a Sales Channel

AI Makes Customer Service Profitable. Here is How

How AI Can Turn Sales Reps Into Full-Catalog Product Experts

Enhance Your Customer Journey with Omnichannel Sales and AI

Which Multi-Trillion Dollar Opportunity Should You Pursue?

Proton.ai raises $20M to optimize wholesale distributors’ sales operations

Why Cross-Selling is Hard (And 4 Actionable Ways to Make it Easier)

Why Venture Capital Firms are Investing in B2B Marketplaces

Catching Customer Churn Early

A Distributor's Secret Weapon: How to Compete with Distribution Giants

Proton.ai raises $20 million in funding

Why Amazon Doesn’t Mean the End of Distribution

How Distributors Can Win & Keep Customers in Today’s Market

A 3-Part Plan to Grow Business During the Coronavirus Crisis

How Technology Enables Sales Reps Instead of Replacing Them

Turbo-Charging Distributors: Student startup brings artificial intelligence solutions to wholesale distributors

AI Poses a Make-or-Break Challenge for Distributors

AI’s Role in Increasing Sales Rep Efficiency

AI is the First Technology to Create Exponential Value for Distributors

When It Comes to Product Recommendations, B2B vs. B2C Matters

The Key to Defensibility in the Digital Age

Nix Data Silos to Cash in on AI

Personalization Sells. This is How it Works

How Spotify Uses AI to Create an Ultra-Personalized Customer Experience and What Distributors Can Learn from It

Hindsight 2020: Key Takeaways to Dominate the Next Decade

Three Principles for Success in Deploying AI

4 Ways AI Can Grow Business During COVID-19

How eCommerce Teams Can Drive More Revenue Through Their Website

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Distributors Can Unlock Profitable Long-tail Accounts with AI

The 4 Symptoms of Bad CRM

5 Ways You Can Use AI to Win the 2020s

Inside Sales Teams Sell More with AI

Proton.ai Closes $20M in Funding

How AI Can Personalize Sales Experiences for Your Customers

What 'Omnichannel' Actually Means for Distributors

What is AI?

How to Fend Off Amazon with AI Strategies of Your Own

The Art & Science of Artificial Intelligence

Proton Launches Free Pandemic Simulator for Distributors

The Impact of AI

Distributor Growth Platform Proton.ai Nets $20M in Series A Funding

5 Questions to Ask Your AI Vendor

Distributors Are Using Intent Data to Supercharge Sales

Why Has CRM's Potential Not Been Realized for Many Distributors?

Why distributors deserve great software

A/B Testing: Measuring the Impact of Digital Changes

Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing

How Consolidators Should Think About Using Data to Drive Sales Synergies

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