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Proton

Playbook

The inside sales playbook for distributors

How to hire, train and measure an inside sales team, from lead generation to closed deals.

In this guide

  • The role of inside sales in B2B distribution
  • Best practices for creating an effective inside sales team
  • Strategies for driving sales and increasing customer engagement
  • How to measure the success of inside sales initiatives

In B2B distribution, inside sales can drive revenue and build customer relationships. This playbook covers how to build an inside sales team, including hiring, training and measuring success.

It also covers which metrics to track, how to design the sales process, and which tools to give the team.

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