Proton is giving reps revenue-generating ideas every day. It's not just a reporting tool, it's a sales growth tool.
The value of Proton for our industry is that right out of the box, it speaks our language. It understands what challenges distribution companies have.
Proton gets info to our sellers fast and effectively, so they can talk about what's relevant and what's important. With Proton, our team has better discussions with customers.
Proton is the best ROI of any tech investment we've made in the past 30 years.
We’re seeing a 3x profit return for every dollar spent on Proton software. What makes Proton different is the people and their domain expertise. It feels like we have a partner — a group that’s living and breathing distribution. They understand the unique challenges distributors face.
Before Proton, important info was buried in reports and often overlooked. With Proton, the data is right at our fingertips, easy to access and actionable. It's a game-changer for our daily routine.
Proton has made our sales team much more proactive, rather than just reacting to incoming orders. This has helped us increase the order size per invoice.
Proton recommends products for our sales team, tells reps what customers are due to reorder, and shows what they browsed online but didn’t buy. It provides better visibility and accountability. We went from a one-dimensional CRM to a three-dimensional one with Proton.
Proton’s added one day's worth of sales per month. Sales reps are getting a full day of extra sales revenue attributed to Proton.
We used to see large projects quoted by our quotations team, but communication didn’t always reach outside sales for proper follow-up. Proton’s had a big impact helping with that. I would absolutely recommend Proton to anybody in the distribution business. It checks all the boxes for us.
Proton has helped us to greatly reduce ramp-up time for our new sales staff. Today, it's around 60 to 90 days – just a third of what it used to be.
When a CRM works, everybody gets on board pretty quick. So far, we've had a lot of wins. That makes it contagious; if everybody sees that guy got that sale, they want to get the next one.
Seeing how Proton’s three key components—CRM capabilities, AI-driven insights, and website integration—overlap was eye-opening. Integrating these drives revenue and enhances communication.
The all-in-one platform for distributors
Get your whole team selling like your best rep
Your top seller always knows where the opportunity is. Now every rep can.
Proton's CRM automatically surfaces spending gaps, at-risk accounts, and cross-sell opportunities across hundreds of accounts and thousands of SKUs, so all your reps walks into every call with a plan.
Enrich 1000s of SKUs in 30 mins
Your catalog has thousands of SKUs and half of them are missing specs. Customers can't find what they need. Your search rankings suffer.
Proton PIM fixes and manages your product data automatically by finding specs, cleaning attributes, and enriching records at scale. What used to take months now only takes minutes.
Increase average order value on every transaction
Your customers are already buying, the question is how much.
Proton's eCommerce AI increases average order value by surfacing complementary products, substitutes for out-of-stock SKUs, and items due for reorder, all based on their full transaction history — not just what they buy online. Every cart gets bigger. No manual product mapping or engineering lift required.
Process 10x more quotes and orders, automatically
Your team used to spend hours turning emails, PDFs, and spreadsheets into quotes and orders.
Now Proton's AI does it automatically by reading the request, matching SKUs, pulling pricing and inventory, and drafting the quote or order in minutes. Speed wins deals, typing doesn't.
Set the right price for every product
Your reps discount on gut feel. Your pricing rules haven't been updated in months. And you won't notice a competitor undercut until you've already lost the business.
Proton's Pricing AI will analyze your margins, transaction history, and competitive signals to recommend the right price for every customer and SKU.
Stock exactly what sells
Too much inventory ties up cash. Too little costs you the sale. And static min/max rules can't keep up with real demand. Proton's Inventory AI will analyze purchasing patterns, sales velocity, and seasonality to forecast demand and optimize stock levels automatically. Less dead stock. Fewer stockouts. Every dollar in your warehouse working harder.
Distribution tech has a dirty secret
Most of it creates more work than it eliminates.
Let me guess: you bought a CRM so your reps could sell more, but they spend half their day typing into it. You bought a PIM to keep your catalog clean, but ended up hiring someone to chase manufacturers for specs.
The good news is the era of software that merely organizes work is ending. Today, software can take action: enrich product records, draft quotes and orders, schedule emails on behalf of your reps.
The bad news is you can’t take advantage of AI if it can’t see your whole business at once. That’s the problem with buying your CRM from one vendor, your PIM from another, and your order & quote entry tool from a third.
Even if each solution is great on its own, the context stays locked in silos. And without shared context, you’re paying for AI that’s just as siloed as the tools it’s supposed to replace.
That’s why we’re building the industry cloud for distributors. One platform that knows your whole business and uses AI to do the work that used to fall on your people.
With Proton, your reps spend their time deepening relationships, not entering data. Your customers get faster, more accurate service. Your margins stop leaking through the cracks between disconnected systems. And you grow the business without growing the headcount to match.
Benj Cohen
Founder & CEO, Proton
4th generation distributor @ Benco Dental
Enterprise-grade security and privacy
Proton protects your data with the highest standards. We're one of the only distributor software platforms with SOC 2 Type II compliance. That's why we're trusted by IT teams and ready for even the most rigorous security reviews.
Not sure where AI fits in your business?
There's a lot of AI noise out there. Book a free call with our team and we'll map out where AI can make the biggest impact for your business based on your priorities, your workflows, and where your team is losing the most time today.
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