Goodbye guesswork, hello sales efficiency

Our platform – purpose-built for distributors – is powerful, flexible, and scales to meet the needs of any distribution business. Discover what it can do for yours.


Know who to talk to and what to sell

Purpose-built for distributors, Proton’s Sales AI turns data you have into meaningful Sales Plays for your commercial teams. By breaking down walls between channels and creating a complete view of every customer, teams can sell efficiently and grow revenue. Whether by web, mobile, or API integration – Proton works where you do.

This is the right option for you if:
You already have a CRM that powers your business but it acts as a system of record, not a system of action. Your sales efforts are passive. Reps are reactive to customer needs instead of proactively pitching products and making recommendations. They guess who they should talk to and what they should sell. You’re looking for a solution that will integrate with tools you already use to guide your reps so they can be proactive, protect existing business, and hit revenue goals.

Proton Sales AI for distributors
CRM + Sales AI

A single screen to guide your teams

Proton is the only AI-powered CRM purpose-built for distributors. Navigate the complexity of selling thousands of products with ease. When reps spend their day in the Proton app, they spend less time researching and more time selling, building pipeline, and hitting quota.

This is the right option for you if:
Your reps spend their days taking orders instead of strategically growing accounts. You’ve shopped around for CRMs but found they’re not built for your nuanced distribution business. You’re looking for a single-screen source of truth to guide reps so they can win new business, grow accounts, and prevent customer churn.

Proton CRM: a single screen to guide your teams

Grow your digital revenue

Whatever you sell, sell more. Deliver a better online shopping experience with auto-generated product recommendations, including add-ons, substitutes, due-for-reorder items, and more. Show customers exactly what they need, and what they might have might have missed.

This is the right option for you if:
You have a growing eCommerce store, and you want to take it to the next level. You’re looking for a tool that can transform your customers’ experience and offer an Amazon-like level of personalization that drives sales and builds loyalty.

With eCommerce AI, distributors can grow their digital revenue

Ready to make Proton your secret weapon?