The first AI agent built for distribution sales teams

Like a teammate—Pronto handles the busywork so reps can focus on selling.

Stop searching. 
Just ask Pronto.

Meet Pronto

Your AI teammate that lives inside Proton CRM

Ask Pronto...
I’m visiting Acme Supply tomorrow. What should I talk to them about?
P/N 560-P is out of stock. What similar items do we have in stock right now?
Just met with Olivia. We talked about setting up a lunch & learn for their team about gasket products. Can you draft a follow-up email asking if next Tuesday at 3 works?
Rep speaks: 🎙️ “Saw John. Talked about the new warehouse install — he might need filters and hoses. Can you log a note?”
"I’m visiting ACME Supply at 123 Elm Street tomorrow. Any other prospects along the way I can stop by? Draft a route for me."

Here’s what I found:

  • You last met with Sarah from Acme Supply two weeks ago to discuss their fall HVAC stocking order.
  • You’ve got an open opportunity called “Seasonal Accessory Restock” in Qualifying, worth $32,000.
  • There’s an outstanding quote (#Q-10984) for Trane XL filters and compressor coils totaling $20,450.
  • They haven’t reordered air handlers in over 90 days — could be worth checking in.
  • I also spotted a wallet share gap in thermostats — based on similar accounts, you could be capturing an additional $12,000 annually.

Here are similar in-stock alternatives:

  • Zurn 1” Pressure Regulator (P/N ZPR-100) – $89.50 – 36 in stock
  • Apollo Lead-Free Regulator (P/N AP-RG100LF) – $91.20 – 22 in stock
  • Bell & Gossett Valve Regulator (P/N BG-VR112) – $95.75 – 17 in stock

Sure, here’s a draft:

“Hi Olivia — it was great catching up today! I’d love to schedule a lunch & learn for your team to walk through our FlexSeal™ and SureGrip™ gasket lines, including the new SKUs for high-temp environments. Would next Tuesday at 3PM work? Happy to bring lunch and printed materials. Let me know.”

Here’s the note I’ll log to Proton:

“Met with John Evans at Acme Tools. Discussed their upcoming warehouse buildout — potential need for air filters and flex hoses.”

Should I go ahead and save this?

Here’s an optimized route for your trip:

  1. ACME Supply – 123 Elm St – Meeting about plumbing fittings
  2. ABC Distributors – 821 Maple Ave – Recently downloaded our HVAC product catalog
  3. TNT Industrial – 450 Ridge Rd – Previously quoted on electrical conduit (Quote #E-5489)
  4. Lowe Electric – 19 Willow Ct – No recent activity, but they’re a top 20 target account

Total drive time is 1hr 12min.

try different prompts
Why Pronto?

Built for the job,
not the noise around it

Buy back 28 hours a week

If you want to grow revenue, time is your biggest lever. And most of your reps are bleeding it. They’re stuck doing admin instead of selling. Pronto fixes that by offloading everything that doesn’t drive revenue—logging, prepping, chasing info—so your team can stay focused on what does: selling.

Answers, not dashboards

“Who should I follow up with?” “What can I pitch instead of this out-of-stock item?” With Pronto, reps just ask. No dashboards. No spreadsheets. No clicking through 11 tabs hoping to find what they need. They ask, Pronto answers, and sales keep moving.

AI that knows your business

Don’t expect generic AI tools to understand what reps mean when they ask about pricing, substitutions,spec requests, or product availability. Pronto gets all that because it’s trained on how you sell. It’s built for distribution. Trained on your data. That context makes the answers better. Faster. Actually useful.

Action → suggestion

There are tools that give reps suggestions. And there are tools that give them leverage. Pronto’s the second kind. It doesn’t just give advice. It logs the call, sets the task, and keeps the deal moving. It handles the follow-through so your reps can stay on offense. That’s the difference between a feature and a teammate.

faq

Frequently asked questions

Do I need Proton to use Pronto?
Does Pronto integrate with our ERP and other distribution systems?
Is Pronto meant to replace sales reps?
What does using Pronto look like for my team?
How does Pronto handle our data and security?
How is Pronto different from ChatGPT or general AI assistants for distribution?
How long does it take to implement Pronto for my distribution sales team?
What kinds of questions can distribution reps ask Pronto?
Our reps already have too many tools. Why add another one?
Why not just build an AI assistant like this in-house?
Features

What sets us apart

Features
Pronto
General-Use AI
Built for distribution
Lets reps ask plain-language questions
Trained on distributor language, products, and workflows
Understands account hierarchies and customer history
Connected to your business
Summarizes notes and long form content
Uses ERP, CRM, and product data updated daily
No document uploads or custom model training required
Fast, secure, and actionable
Supports voice-based interaction
SOC 2 compliant and enterprise-ready
Automates notes, drafts emails, and follow-ups
Works on Day 1—no setup or fine-tuning needed