The first AI agent built for distribution sales teams
Like a teammate—Pronto handles the busywork so reps can focus on selling.
Stop searching.
Just ask Pronto.
Your AI teammate that lives inside Proton CRM
Here’s what I found:
- You last met with Sarah from Acme Supply two weeks ago to discuss their fall HVAC stocking order.
- You’ve got an open opportunity called “Seasonal Accessory Restock” in Qualifying, worth $32,000.
- There’s an outstanding quote (#Q-10984) for Trane XL filters and compressor coils totaling $20,450.
- They haven’t reordered air handlers in over 90 days — could be worth checking in.
- I also spotted a wallet share gap in thermostats — based on similar accounts, you could be capturing an additional $12,000 annually.
Here are similar in-stock alternatives:
- Zurn 1” Pressure Regulator (P/N ZPR-100) – $89.50 – 36 in stock
- Apollo Lead-Free Regulator (P/N AP-RG100LF) – $91.20 – 22 in stock
- Bell & Gossett Valve Regulator (P/N BG-VR112) – $95.75 – 17 in stock
Sure, here’s a draft:
“Hi Olivia — it was great catching up today! I’d love to schedule a lunch & learn for your team to walk through our FlexSeal™ and SureGrip™ gasket lines, including the new SKUs for high-temp environments. Would next Tuesday at 3PM work? Happy to bring lunch and printed materials. Let me know.”
Here’s the note I’ll log to Proton:
“Met with John Evans at Acme Tools. Discussed their upcoming warehouse buildout — potential need for air filters and flex hoses.”
Should I go ahead and save this?
Here’s an optimized route for your trip:
- ACME Supply – 123 Elm St – Meeting about plumbing fittings
- ABC Distributors – 821 Maple Ave – Recently downloaded our HVAC product catalog
- TNT Industrial – 450 Ridge Rd – Previously quoted on electrical conduit (Quote #E-5489)
- Lowe Electric – 19 Willow Ct – No recent activity, but they’re a top 20 target account
Total drive time is 1hr 12min.
Built for the job,
not the noise around it
Buy back 28 hours a week
If you want to grow revenue, time is your biggest lever. And most of your reps are bleeding it. They’re stuck doing admin instead of selling. Pronto fixes that by offloading everything that doesn’t drive revenue—logging, prepping, chasing info—so your team can stay focused on what does: selling.

Answers, not dashboards
“Who should I follow up with?” “What can I pitch instead of this out-of-stock item?” With Pronto, reps just ask. No dashboards. No spreadsheets. No clicking through 11 tabs hoping to find what they need. They ask, Pronto answers, and sales keep moving.

AI that knows your business
Don’t expect generic AI tools to understand what reps mean when they ask about pricing, substitutions,spec requests, or product availability. Pronto gets all that because it’s trained on how you sell. It’s built for distribution. Trained on your data. That context makes the answers better. Faster. Actually useful.

Action → suggestion
There are tools that give reps suggestions. And there are tools that give them leverage. Pronto’s the second kind. It doesn’t just give advice. It logs the call, sets the task, and keeps the deal moving. It handles the follow-through so your reps can stay on offense. That’s the difference between a feature and a teammate.

Frequently asked questions
Yes. Pronto is built into Proton and works with your existing data. It's not a separate system to manage. It's an AI layer that makes Proton even more powerful for your reps.roton connects to, including popular distribution ERPs like Epicor, P21, Eclipse, and NetSuite. Since Pronto operates within the Proton platform, it automatically has access to your ERP data, product information, customer history, and any other systems integrated with Proton.
Pronto works with all the systems that Proton connects to, including popular distribution ERPs like Epicor, P21, Eclipse, and NetSuite. Since Pronto operates within the Proton platform, it automatically has access to your ERP data, product information, customer history, and any other systems integrated with Proton.
No. Pronto handles the 72% of time reps spend on admin work so they can focus on the 28% that actually drives revenue: customer relationships and strategic selling. It's designed to make your reps more effective, not replace them.
Reps simply ask Pronto questions in natural language: "Who should I call today?" or "What substitutes can I offer for this out-of-stock item?" They get immediate answers, without digging through reports or dashboards. After calls, Pronto automatically creates documentation and follow-ups, saving time on every customer interaction.
Pronto operates entirely within your secure Proton environment with the same SOC 2 Type II compliance. Your data is never used to train external AI models.
Pronto is built specifically for distribution workflows and terminology, not general knowledge. Unlike generic AI tools that need extensive training on your business, Pronto understands product substitutions, account hierarchies, and distribution-specific questions right out of the box. It's also fully integrated with your Proton data, so it delivers accurate answers based on your actual business information, not general web knowledge.
Since Pronto is built into Proton, there's no separate implementation required. Reps typically become proficient within days, not weeks, since they interact with Pronto through natural language questions rather than learning complex new workflows.
Reps can ask Pronto anything related to your business data in Proton, such as: "What products has ABC Company purchased in the last quarter?", "Who do I need to follow up with today?", "What's a good substitute for this out-of-stock item?", "What's the margin on this product line?", or "What should I know before calling on XYZ Distributor?" Pronto responds with specific answers based on your actual business data, not generic responses.
Pronto isn't another tool - it's an assistant that works within Proton to reduce the number of systems reps need to interact with. By centralizing information access and automating admin work, Pronto simplifies your tech stack experience rather than complicating it.
On the surface, it sounds doable. Spin up a chatbot, connect it to your data, and voilà — instant sales assistant. But here’s where most teams get tripped up. Large language models like ChatGPT aren’t decision engines. They’re great at sounding smart, but they don’t know your business. Ask one, “Who should I call today?” — it’ll stall. Not because it lacks access to data, but because it lacks judgment. It doesn’t know what makes a customer a good target. It can’t reason over reorder cycles, wallet share, or sales history. Connecting it to your data sources alone doesn’t fix that.
Agents only become useful when they’re paired with the right tools — not just raw data, but models that help them think. In other words, tools with structure and business context.
That’s what makes Pronto different. It’s powered by Proton’s proprietary models — ones that rank accounts, flag slipping customers, and surface smart next steps. That’s how it knows who to call, what to pitch, and why it matters.
You don’t need an assistant that can talk. You need one that can think like your best rep — at scale.