Product data is broken.
Distributors suffer the consequences every day. We hire teams of merchandisers to rename attributes and clean up images. We lean on buying groups to get data from manufacturers, only to watch it go stale weeks later.
We turn to data brokers who outsource the work and get back specs that are incomplete or flat-out wrong. We open supplier portals hoping the manufacturer will finally provide the data. But of course, they don’t. You knew that already.
After all that, catalogs are still messy. Filters still break. Reps don’t trust what they see. Customers can’t find what they’re looking for. The problem has never really been solved.
The difference now is that “good enough” isn’t good enough. Buyers expect perfect search, flawless filters, and consistent specs. When they don’t get it, they don’t call. They click away.
AI has made the problem even worse. Without clean product data, AI can’t cross-reference items. Quote-entry and order-entry automation initiatives fail before they even start.
That’s why we built Proton PIM. It’s AI-powered, but more importantly, it does what no one else does: gives you perfect product data and manages your taxonomy.
You don’t need more people fixing data. You need data that doesn’t need fixing.
We’re opening early access now. Send us a few SKUs. I’d love to show you what your catalog could look like when it’s right.
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From messy catalogs to trusted product data
Before Proton
1–2 hours of manual work per SKU
Chasing vendors for missing specs
Duplicate attributes, broken filters
New SKUs in backlog, waiting to launch
After Proton
Enrichment in minutes, not hours
Verified specs and images auto-filled
Clean, standardized schema
Catalog refreshed on schedule
How Proton Works for You.
Import SKUs from ERP or file
AI fills gaps and cleans attributes
Scheduled refreshes keep your catalog current
Export clean data anywhere you need it
Why distributors choose Proton PIM?
AI enrichment in minutes. Turn hours of SKU cleanup into minutes.
Schema you can trust. Duplicate attributes merged. Names standardized. Filters that actually work.
Continuous refresh. Specs change, Proton catches it before your customers notice.
Audit trail included. Every attribute tied to its source. Every change logged.
Flexible export. ERP, e-commerce, API—your choice.
Frequently asked questions
I already have a PIM. Can I still use Proton?
Yes. Proton plugs into your existing PIM or ERP through our API. Think of it as the missing layer that makes your product data actually usable — we enrich, standardize, and continuously refresh your data so your current system works better.
How is Proton different from other PIMs?
Most PIMs are just databases. They store whatever you feed them, good or bad, and you still need merchandisers or data brokers to clean things up. Proton is different. It’s auto-merchandising software. It’s a PIM that enriches product data with AI, manages your taxonomy automatically, and keeps everything continuously refreshed. Most PIMs organize bad data. Proton gives you perfect data and a clean taxonomy you can actually use.
How do we get the enriched product data back into our system(s)?
Proton can push clean data into any system you use. ERP, PIM, e-commerce, you name it. You choose the method: API, bulk uploads, or SFTP. We’re flexible.
How does the system know which attributes to capture for different products?
Our AI recognizes the type of item and adjusts the attributes dynamically. One widget might need dimensions and material, while another needs horsepower and voltage. The system collects what’s relevant to that product type and then cleans up duplicates or inconsistencies (like “color” vs. “hue”) so your taxonomy stays usable.
What does it cost to get started?
Early access starts at $10k per year, plus usage-based data fees. That covers AI enrichment of your SKUs and full taxonomy management at a fraction of the cost of merchandisers or data brokers.
I want to send you a sample of products. How do I do that?
Start by signing up for the waitlist. Once you’re in, we’ll ask for a simple spreadsheet with 5 SKUs. At a minimum, each row should include the product name and product ID. If you have more details (descriptions, categories, manufacturer part numbers, image links) add them too. It’s helpful to include a mix of products: some with strong data, others with almost nothing. We’ll enrich them, then get back on a call to show you the before-and-after results.
Join the waitlist for Proton PIM
Product data shouldn’t be a people problem anymore. Early access opens soon. Be first in line.