The Distribution Blog

Proton Becomes Affiliated Distributor (AD) Service Provider

March 6, 2023

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Proton, the only AI-powered sales platform purpose-built for distributors, has announced a service provider partnership with Affiliated Distributors (AD). The partnership is aimed at making AI more accessible to independent distributors, while offering the cost-savings and support to help them compete on a global scale.

Since 2018, Proton has been on a mission to empower independent distributors to harness the power of technology, instead of getting squeezed out by it. Today, Proton is trusted by leading distributors including AD members R.S. Hughes, Stellar Industrial, Revere Electric Supply.

According to Mike Page, CTO and CMO of R.S. Hughes, “We got so much more out of [Proton] than we expected, because it helped the new salespeople get up to speed much, experienced salespeople could move quicker, and act on relevant data with their most important clients. Most importantly, sellers don’t have to spend time trying to develop history and behavior and determine their next steps. The data tells you, ‘Here’s who you need to talk to today. Here’s the content you need to talk to them about.’"

At the heart of the partnership is a shared commitment to supporting independent distributors. Proton will provide its AI-powered solutions to help distributors optimize their sales operations, find hidden sales opportunities that convert, and arm their commercial teams with insights to help them sell smarter and engage the right customers with the right message.

Jill Voege, Chief of Staff at Proton, expressed her excitement about the partnership, stating, "We're thrilled to be working with AD to help even more distributors succeed in today's rapidly evolving market. With AD's support, we can bring our technology to a wider audience."

Kevin Druecker, AD VP Member Programs, reiterated Jill’s excitement, sharing “This partnership shows Proton’s commitment to AD Independent Distributor Members both through their solutions and willingness to provide member rebates. I look forward to greater expansion and adoption of their solution within the AD Community.”

The partnership between Proton and AD is rooted in a shared vision of supporting independent distributors. Both organizations understand the challenges that distributors face in a rapidly evolving marketplace and are committed to providing them with the tools and resources they need to succeed.

This partnership is a win-win for independent distributors. With access to Proton's AI-powered solutions and cost-savings through AD's service provider rebates, distributors can level the playing field and compete more effectively.

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