Proton guides
Long-form guides on distribution strategy, operations, and technology — plus every post from the blog. Nothing costs anything.
A step-by-step guide to a sales process your team follows instead of guesses at.
Ask the right questions, spot the red flags early, and pick a CRM your reps open.
How to evaluate a CRM for distribution, and what an underperforming one keeps costing.
Lead generation through close, with the coverage model behind each stage.
Where AI earns its keep first, and what has to be true before you start.
How the largest distributor in the world runs its data, and which parts transfer.
The pieces that decide whether your site earns reorders or only records them.
Churn, supply disruption, and sales productivity, handled in the order that works.
Find the right CRM for your team, and avoid the ones that look good in demos but fail in the field.
How 90+ distributors are adjusting pricing, sourcing, and contracts for tariffs.
The basics of AI and machine learning, and the data it takes to put them to work.
What personalization does for B2B distributors, and how to put it in place.
Minimize risk and get your team using the new tool, from day one.
Call lists have always run on instinct. See how Proton’s AI uses ERP signals like due reorders and wallet share gaps to build them on evidence.
Benco Dental's Larry Cohen on handing off the sales territory he built, and why he was glad his sons changed the business.
Proton.ai founder and CEO Benj Cohen explains why AI has to change the whole workflow, why seasoned reps may adopt agents fastest, and how distributors can start without trying to fix everything at once.
Epicor Prophet 21 records orders, invoices, pricing, and inventory. See how Proton turns that P21 data into prioritized work for sales reps.
Latest news, from tariff changes to acquisitions, and what they mean for you, plus unique insights from leading executives.
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