AI for electrical distributors
Grow electrical sales with less work behind the order
Proton connects customer history, product data and daily workflows so you sell more across residential, commercial and industrial markets, with less manual work.
Customer story
Electrical sales knowledge that new hires could put to work
In 2022, this $20B+ enterprise expected its most experienced 20% of salespeople to retire within five years. Proton put customer history, product suggestions and quote reminders in reps’ hands. Its VP of Sales reported payback within a few months and described a new hire from a cowboy-boot store holding knowledgeable customer conversations on day one.
The same account context gives a new or covering rep somewhere useful to begin: a lighting quote to follow up, a change in wire purchases to investigate, and the last conversation there to read.
What Proton does here
Give your team more capacity to grow the business
Get more from the accounts you already serve
A wire reorder, an open lighting quote and a category an account hasn’t bought all deserve a look. They don’t all need the same call. Proton CRM brings purchasing changes, reorder signals, open quotes and shared notes together, so reps can check the context before following up with a contractor or an industrial maintenance buyer.
Your storefront can make the sale too. eCommerce AI uses connected purchases across counter, phone, rep and web channels to recommend relevant products and prompt reorders. A commercial facilities buyer can add familiar wiring devices and discover other supplies, without waiting for a rep to build every cart.
The storefront sells from account history across channels
Make more of your catalog ready to sell
An ERP line can be enough to book an order and still leave the next buyer short of detail. When gauge, insulation, color or reel length needs another manufacturer lookup, the same work keeps coming back to product staff and the branch.
Proton PIM makes those gaps a review queue and proposes sourced attributes and descriptions. Your team approves the content for connected channels, including product pages, search and filters. A contractor or equipment maker gets more detail to shop from, while staff have fewer records to rebuild by hand.
12 AWG THHN, strandedBlack500 ft reel · manufacturer source attached
MC cable 12/2250 ft coilAluminum armor
LED wafer light, 6 inSelectable color temperatureManufacturer description
20A tamper-resistant duplexWhite125VEarly access: more support for price and stock decisions
Pricing AI + Inventory AI · Early access
Pricing AI will recommend customer-specific prices within your margin floors and rules. Inventory AI will forecast demand by product, location and season, flag low or slow stock, and suggest replenishment quantities and timing. Your team will decide prices and approve purchases.
Register interest in early access for Pricing AI, Inventory AI or both.
Planned workflows · Early access
Handle more requests with less rekeying
Rekeying a long RFQ consumes paid time whether or not you win it. Proton reads emailed lists and spreadsheets, proposes catalog matches, and drafts quotes or orders with connected account prices and availability. Quotations staff check uncertain lines, such as a wire length or a missing control model.
Supplier checks and customer updates take time as well. Pronto answers questions across connected business records and drafts work on request. Configured agents can prepare supplier ship-date requests, flag invoice/PO mismatches, and draft quote follow-ups or late-order updates. Your team sets the rules and reviews the work before sending.
“Please quote the attached list. Confirm reel length on the wire.”
Supplier invoice differs from PO · agent flags line for AP review
From distributors putting that capacity to work
“When a CRM works, everybody gets on board pretty quick. So far, we’ve had a lot of wins. That makes it contagious; if everybody sees that guy got that sale, they want to get the next one.”
“Because the recommendations are so timely and relevant, [Proton] feels more like a partner, and we’ve seen 20x the results that we did with the last [system] we were tinkering with.”
“Now, we can take action right away and expect immediate impact.”
Questions from electrical distributors
Help you grow sales while reducing the work it takes to serve them. Proton gives reps account priorities, helps your storefront recommend products, prepares catalog content, and drafts quotes and recurring follow-ups. You can start with the work consuming the most time, then add modules that use the same connected records.
Yes. Proton brings the customer’s buying history, rep notes, open quotes and relevant product suggestions together. New reps can arrive with useful context while they build their own expertise. Experienced colleagues still provide coaching; the account’s history no longer has to be retold from memory every time someone takes it over.
It finds gaps in product records and proposes attributes and descriptions from sources your team can check. Wire gauge, insulation, color and reel length become useful fields across connected channels. Your team approves the content, while your specialists and manufacturer evidence still determine technical compatibility and code requirements.
It recommends relevant products and prompts reorders from connected account purchases, including phone, counter and rep orders. Buyers can replenish familiar supplies, discover more of your assortment and complete the purchase on your storefront. Your site keeps its own prices and availability, and your team controls which products appear in recommendations.
Not yet. Both are coming to the platform soon. Register interest in early access for Pricing AI, Inventory AI or both. Pricing AI will recommend prices within your rules; Inventory AI will help forecast demand and plan replenishment. Your team will make the final decisions.
Quote automation prepares drafts with proposed catalog matches and connected account prices for your team to check. Pronto answers questions across connected business records and drafts work when asked. Agents handle configured jobs on a schedule or trigger, such as preparing supplier requests or quote follow-ups. Your team sets the rules and approves what gets sent.
