White Cup shows your reps what already happened. Proton tells them what to do next.
Tracking data is not the same as growing revenue. Proton's CRM uses deep-learning AI trained on your ERP transaction history to tell reps exactly who to call, what to pitch, and which accounts are at risk — before deals slip away.

How Proton and White Cup actually compare
White Cup is a familiar name in distribution, but familiarity and revenue growth are different things.
Here's what separates a legacy reporting tool from a modern AI growth platform.
See Proton CRM in action
Why distributors move from White Cup to Proton
Your reps don't want to type, they want to sell.
White Cup is built around data input. Reps log activity, pull reports, and have to figure out the opportunity themselves. Proton flips that: it inputs data for your reps and delivers a prioritized action list every morning. When reps get wins from the tool on day one, adoption takes care of itself.
Twenty years of the same tool isn't a track record. It's a warning sign.
In the time White Cup has existed, distribution has changed dramatically. Proton has launched AI recommendations, a PIM, eCommerce AI, and is rolling out order entry automation, all on one platform. Ask White Cup what they've shipped in the last two years. The two systems are moving in very different directions.
Cheaper isn't cheaper if it doesn't grow revenue.
White Cup's pricing model looks attractive on a spreadsheet, especially at scale with unlimited seats. But Proton customers average 2.6x organic growth in year one. What's a 2.6x revenue lift worth to your business? The ROI math isn't close.
Questions to ask White Cup before you sign
If you're evaluating White Cup, make sure you're getting answers to these — not just a polished demo.
See what our customers have to say
Find out what makes Proton the top CRM choice for distributors
In 30 minutes, you'll see exactly how Proton compares to your current stack — and what it'd look like for your reps.
- See how Proton turns your ERP data into next-best actions
- Get advice on refining your sales strategy from distribution experts
- A platform overview tailored to your book of business





