White Cup shows your reps what already happened. Proton tells them what to do next.
Tracking data is not the same as growing revenue. Proton's CRM uses deep-learning AI trained on your ERP transaction history to tell reps exactly who to call, what to pitch, and which accounts are at risk — before deals slip away.

How Proton and White Cup actually compare
White Cup is a familiar name in distribution, but familiarity and revenue growth are different things.
Here's what separates a legacy reporting tool from a modern AI growth platform.
Why distributors move from White Cup to Proton
Your reps don't want to type, they want to sell.
White Cup is built around data input. Reps log activity, pull reports, and have to figure out the opportunity themselves. Proton flips that: it inputs data for your reps and delivers a prioritized action list every morning. When reps get wins from the tool on day one, adoption takes care of itself.
Twenty years of the same tool isn't a track record. It's a warning sign.
In the time White Cup has existed, distribution has changed dramatically. Proton has launched AI recommendations, a PIM, eCommerce AI, and is rolling out order entry automation, all on one platform. Ask White Cup what they've shipped in the last two years. The two systems are moving in very different directions.
Cheaper isn't cheaper if it doesn't grow revenue.
White Cup's pricing model looks attractive on a spreadsheet, especially at scale with unlimited seats. But Proton customers average 2.6x organic growth in year one. What's a 2.6x revenue lift worth to your business? The ROI math isn't close.
Questions to ask White Cup before you sign
If you're evaluating White Cup, make sure you're getting answers to these — not just a polished demo.
See what our customers have to say
Find out what makes Proton the top CRM choice for distributors
In 30 minutes, you'll see exactly how Proton compares to your current stack — and what it'd look like for your reps.
- See how Proton turns your ERP data into next-best actions
- Get advice on refining your sales strategy from distribution experts
- A platform overview tailored to your book of business
Common questions about switching from White Cup
White Cup is a reporting and CRM tool that makes your ERP data more accessible. Proton is an AI growth platform that uses deep-learning models to tell your reps who to call, what to pitch, and which accounts are at risk — every single day. White Cup shows you what happened. Proton tells you what to do next.
Proton has native connectors built specifically for P21, Eclipse, Epicor, and Sage. Most customers are fully operational within 12 weeks. The implementation is designed to minimize disruption, and because Proton starts generating rep guidance from day one, teams typically see value faster than they expect.
The biggest adoption risk with any CRM is deploying a tool reps don't want to use. Proton is built for the rep first, Pronto AI gives them a personalized action list every morning, so there's an immediate reason to open it. When reps see wins from the tool in week one, adoption takes care of itself. That's the opposite of how most CRM rollouts go.
White Cup's AI features are built on pre-configured rules and workflow automation, not machine learning. Proton uses deep-learning models trained specifically on distribution transaction data to identify complex patterns that rules can't catch: accounts quietly declining in specific product categories, wallet share gaps your reps don't know exist, and the right product to pitch each customer today. Ask White Cup to explain their model. Then ask us.
That's where most distributors start. But CRM is rarely where they end up. Within 12–18 months, the same team that wanted "just a CRM" is asking about product data quality, eCommerce recommendations, or automating quote entry. With White Cup, each new need means a new vendor, a new contract, and a new integration project. With Proton, you're already on the platform. Adding PIM, eCommerce AI, or order automation is an expansion, not a rebuild. Starting on a platform that grows with you is a different investment than starting over every few years.





