Anti-CRM Is Not the Same as Pro-Revenue.
Spiro was built for manufacturers and sold to a private equity roll-up. Proton was built for wholesale distribution from day one, and the founding team is still here to prove it.

Spiro vs. Proton: Not all AI is the same
Spiro is built to track rep activity. Proton is built to grow distributor revenue. Here's how they differ on the things that matter.
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Why teams switch from Spiro to Proton
Spiro's founders left. Proton's are still building.
Spiro is now a business unit inside a private equity portfolio. The team that built it has moved on. Proton's founding team is still running the roadmap, still accountable for your results, and still talking to wholesale distributors every day. That kind of commitment doesn't survive an acquisition.
Distribution isn't just a market. It's how the AI thinks.
Spiro was built for generic sales teams and adapted to work for distributors. Proton was built for distribution from day one, with native ERP integration, transaction-level analytics, and AI models trained on how distributors actually sell. There's no adapting. It just fits.
When your needs grow, Spiro runs out of runway.
When you need eCommerce AI, PIM, or order/quote entry automation, Spiro can't help. You'd be buying another vendor for every new capability. Proton is a full distribution growth platform. With CRM, PIM, eCommerce AI, and order entry in one place, all connected to the same data layer.
Questions to ask about Spiro before you decide
Not all AI is created equal. Before you commit to an activity-tracking CRM, make sure you're getting answers to these.
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Find out what makes Proton the top CRM choice for distributors
In 30 minutes, you'll see exactly how Proton compares to your current stack — and what it'd look like for your reps.
- See how Proton turns your ERP data into next-best actions
- Get advice on refining your sales strategy from distribution experts
- A platform overview tailored to your book of business





