HubSpot was built for software companies. You sell 50,000 SKUs.
HubSpot was built for inbound marketing, not distribution field sales. Proton purpose-built ERP integrations give reps the AI-driven guidance that actually drives revenue.

HubSpot vs. Proton: What's actually inside the box
HubSpot bundles a lot of tools. For wholesale distributors, the questions that matter are: Does it read your ERP? Does it tell reps who to call and which accounts to prioritize? Does its AI know what your customers actually bought? Here's how the two platforms compare on the things that drive distribution revenue.
Why distribution teams leave Hubspot fpr Proton
HubSpot doesn't know what's in your ERP. Proton was built on it.
HubSpot requires middleware and custom connectors to sync ERP data — and even then, the intelligence is only as deep as the integration you've built. Proton reads directly from P21, Eclipse, APplus, and 20+ more to surface declining accounts, wallet share gaps, and cross-sell opportunities your reps would never find manually. That's not an integration. It's the foundation.
Years on HubSpot. Reps still not using it.
Proton customers who switched from HubSpot consistently tell the same story: their field reps, selling industrial products, managing hundreds of accounts, had low adoption even after several years on the platform. The CRM became a logging tool, not a selling tool. Proton is built for the distribution rep's morning: a prioritized action list, account health signals, and AI recommendations pulled from real ERP transaction data. When the tool makes reps better, adoption takes care of itself.
You won't be left without a paddle.
Proton customers consistently highlight the same thing their HubSpot experience was missing: an ongoing relationship. Our team runs regular check-ins with every customer, not just during onboarding. When new capabilities ship, we help you use them. When your reps hit a wall, we're in the conversation. That kind of partnership is built into how we work, not an add-on you buy.
Watch Proton AI in action
Questions to ask HubSpot before you sign
Before you commit, make sure you're getting clear answers to the questions that determine whether a CRM actually works for a distribution field sales team.
See what our customers have to say
Find out what makes Proton the top CRM choice for distributors
In 30 minutes, you'll see exactly how Proton compares to your current stack — and what it'd look like for your reps.
- See how Proton turns your ERP data into next-best actions
- Get advice on refining your sales strategy from distribution experts
- A platform overview tailored to your book of business





