Sugar AI shows your reps what already happened. Proton tells them what to do next.

“Proton gets info to our sellers fast and effectively, so they can talk about what’s relevant and what’s important. With Proton, our team has better discussions with customers.”

“Proton is a sales stimulant, helping us grow our business through recommended products.”

"Proton is the best ROI of any tech investment we've made in the past 30 years."

“The value of Proton for our industry is that right out of the box, it speaks our language. It understands what challenges distribution companies have.”

"Proton is one of the greatest sales tools that we've ever had at Midwest Wheel."

“Just think of the best assistant you’ve ever had. You can plug an account number or contact name into the system and get all the information you need within seconds.”

"After I got into Proton, my sales skyrocketed. Proton hasn’t just helped me maintain and build my business; it's also helped me personally. It has made me a better sales rep."

“We’re seeing a 3x profit return for every dollar spent on Proton software. What makes Proton different is the people and their domain expertise. It feels like we have a partner — a group that’s living and breathing distribution. They understand the unique challenges distributors face.”

“Just the ability to summarize and share call notes easily with the branch has been huge. We used to edit and summarize them manually, now it’s just three clicks. It’s probably gained us a day each week.”

“Before Proton, it would take me 10 to 15 minutes to do my research on an account. Now it’s just a minute or two.”

"Proton has made our sales team much more proactive, rather than just reacting to incoming orders. This has helped us increase the order size per invoice. Proton has increased the amount of sales our team has been able to close."

“One time, we said, ‘For one week, trust every recommendation that Proton gives you and talk with your customer about it.’ They had a 40% close rate on brands that they never would have talked about before.”

"Pronto saves me 2 hours a day, easily. It’s very user-friendly, even for guys who don’t love tech. I use it to do call notes: after a call, I bring up Pronto, hit the microphone, talk into my phone, and it logs a note, so I can move on. With that time back, I can see 3 more customers a day."

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"Proton’s added one day's worth of sales per month. Sales reps are getting a full day of extra sales revenue attributed to Proton."

"Customers appreciate when you show up prepared. Pronto helps you be that rep. Before, we were jumping from screen to screen, report to report. Now it’s all right there, within seconds."

“When a CRM works, everybody gets on board pretty quick. So far, we’ve had a lot of wins. That makes it contagious; if everybody sees that guy got that sale, they want to get the next one.”

"It’s not just a reporting tool, it’s a sales growth engine. We’re giving the sales team a sports car, not a ball and chain."

“If someone’s off sick or on holiday, anybody on the team is able to jump into their accounts and know exactly what’s happening. That makes onboarding new reps and coverage easier, and helps us maintain the same level of customer service, whether the rep is in-house or not.”

"Pronto has been the biggest game changer for us. I believe we're one of the biggest users of it."

“Proton makes us look like experts. The customer thinks we know everything — because the tool does.”

“We’ve gone from zero CRM culture to everyone talking about Proton every single day. That in itself within 3 months of launching has just been spectacular.”

“Before Proton, important info was buried in reports and often overlooked. With Proton, the data is right at our fingertips, easy to access and actionable. It's a game-changer for our daily routine.”

“Our reps don't see Proton as a chore. We have a call target of 50 per week, but some reps are making double that. They're going above and beyond because they can see their progress every day in Proton."

"With Proton, our sales reps don't need to dig through account history or juggle gap reports anymore. They simply hop into Proton, see which customers are at-risk, and start reaching out."

"If you’ve stumped yourself on what to sell, you can reach in and grab Pronto to take you to another level."

“Our sellers are staying active and engaged with Proton, using it on a daily basis.”

“Proton pulls data from all our systems, so it's all in one place. It’s been a huge time saver. A task that used to take about an hour now takes me less than ten minutes.”

"We used to see large projects quoted by our quotations team, but communication didn’t always reach outside sales for proper follow-up. Proton’s had a big impact helping with that. I would absolutely recommend Proton to anybody in the distribution business. It checks all the boxes for us."

“I’m not the best email writer, so Pronto really helps me get to the point of what I’m trying to say.”

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“One of our new reps pitched products to a large account based on Proton’s recommendations. The customer said, ‘I never knew you supplied those products.’ Now we’re in the final stages of closing a huge deal with that customer—all within the rep’s first 90 days.”

"Proton answers the 'who do I call first?' question for you. When you use Proton, you basically become a sales analyst without even trying, because all the info you need is served to you."

"Pronto makes me look smarter, gives me the info I need, and never judges my questions."

"Proton is an effective tool to save you time. For new people, this is probably the single most effective tool. It gives you all the information you need."

“In just two minutes in the car, sales reps can skim through the Proton app and see everything going on with the customer they're visiting."