Buyer
Also called purchasing agent
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is buyer?
A buyer is the person responsible for purchasing products for a business. At a distributor, buyers decide what to stock, how much to reorder and when; at a customer, the buyer or purchasing agent is often the person a sales rep has to win over.
Buyer example
The distributor’s buyer reviews the ERP’s suggested purchase orders each morning, while across town a plant’s purchasing agent compares three distributors’ quotes for the same order.
Related terms
- Purchase order (PO)A purchase order (PO) is a buyer’s document ordering specific items, in specific quantities and at stated prices, from a supplier.
- Reorder pointA reorder point is the stock level at which a distributor places a new purchase order for an item, set so the new stock arrives before the old runs out.
- SupplierA supplier is any business that provides products or services to another business.
- Lead timeLead time is the time between placing an order and receiving the goods.
