Trusted by leading distributors
2.6x
average sales growth clients see in year one with Proton
11x
average ROI Proton clients gain
42%
higher user engagement vs. all-purpose CRMs
12 wks
average time to go-live
SugarCRM just rebranded as SugarAI. But a new logo doesn't make it purpose-built for distribution. Proton was built from the ground up for distributors — and it shows in every rep's results.
See Proton in actionSugarCRM spent 22 years building their platform to stretch across every industry. Renaming it SugarAI doesn't change that. Proton has been 100% focused on distribution since day one — and that focus compounds in every feature we ship.
Proton was founded by a distributor, built with distributors, and designed around distributor workflows. Wallet share gaps, reorder patterns, ERP-driven recommendations — these aren't add-ons. They're the foundation. SugarAI serves 120+ countries across every industry. That's not a strength for you.
Sales-i (now part of SugarAI) built its alerts on pre-defined rules and segmentation. Proton uses deep learning trained on your full ERP transaction history — identifying complex patterns that rules can't catch. That's the difference between a report and a revenue engine.
SugarAI is a CRM. Full stop. Proton is a platform — CRM, Product Information Management, and eCommerce AI all sharing the same data layer. Every order, every rep action, every enriched product feeds back into smarter recommendations everywhere.
SugarAI acquired Sales-i in 2024 and is still integrating a distribution-focused tool into a horizontal CRM. Product direction is uncertain. Proton has been distribution-only since 2018 — every dollar we invest goes toward making distributors grow faster. No distraction. No integration debt.
Proton surfaces AI-powered recommendations every morning — which accounts are at risk, which products to pitch, which customers haven't ordered in 90 days. Reps stop guessing and start selling.
Proton connects to any ERP and pulls in transaction history, customer-specific pricing, and inventory data. Your reps get full account context without digging through five systems.
Know which accounts are declining before they leave. Proton flags at-risk customers with health scores so your team can reach out early — not after the damage is done.
Pronto lives inside Proton CRM. Reps ask it for call prep, product research, email drafts, and note logging — cutting the admin work that kills selling time.
See what every rep is doing, which accounts are growing or declining, and where the biggest opportunities sit. Stop managing in the dark.
Proton is the only distribution CRM with SOC 2 Type II compliance, plus enterprise features like SSO and sandbox environments. Security your IT team can trust.
“With Proton, our sales reps don’t need to dig through account history or juggle gap reports anymore. They simply hop into Proton, see which customers are at-risk, and start reaching out.”
“Before Proton, our sales team had to use multiple tools. Proton removed a lot of friction and allowed them to track who they talked to, about what, and the follow-up steps.”
“With just a few clicks, our sales team can identify and target the most promising accounts, and access all the information they need to close more deals.”
Teams of 50+ are eligible for a personalized walkthrough. Here’s what you’ll get: